Getting ready for the trade show, I worked straight through the night.
But my mom and I arrived chipper and ready to bring home the bacon at
6:15a.m. on the dot. It was dark outside still. Mom and I worked like
garbage men, unloading our boxes into the Marriott lobby. Susan, our
fearless tradeshow coordinator, looked like I feel--tired, but
preternaturally determined. She flitted up to me, took me to our
designated spot and moved quickly on to the next task.
The table taunted me. It was stark and expectant.
Well? Show me what you've got!
its blank black cloth said. I stepped back and looked at it. I'm not
afraid of you, I thought. Then I got to work. Somehow, the cloth and
the boxes, the stationary and the books, the t-shirts and so on, all
came together. By 7:28, we were done and ready for action.
I was signed up for the breakout session on Quickbooks, but mom was
so tired that I had to send her home for a nap. Maybe this wasn't a bad
thing after all because I had a steady stream of traffic and even if
she had been there, it might've been a strain for her to be there
alone. I met so many awesome individuals and it was wonderful to get
instant feedback about what people thought of our products and company.
By lunchtime, mom still hadn't made it back and I was STARVING!
Luckily, WI posted ambassadors down the corridor so that we could leave
our booths! That was a brilliant idea, because I paid for mom to go to
the whole thing so even if she had been there, I would've wanted to have
lunch
with her, not in shifts.
I made a fatal error at lunch: I did not fill out the bingo
questionnaire! Always, ALWAYS, fill out stuff at WI functions. As a
result of not filling out this form, I didn't get to enter to win a ton
of cool prizes. Arrrgh!
Anywho, all in all the day was a tremendous success. The contacts I
made were tremendous and we didn't do too bad on the sales side! But
the crucial thing was getting to put my face to my company and
my website - that's key. I've tracked the hits to my site since then and there was a definite spike in the days following the show.
Before the end of the show, I strolled around and talked with some of
my fellow exhibitors. I was so impressed with the elegance, the style
and the charisma of their presentation and their products. I am
honored to know these women, to be a part of their community. They are
amazing.
Ladies, let's keep this circle of inspiration going, let's meet and
share our experiences and our insights. Until next time, much continued
success to each and every one of you.
(Photo of Tracy at the Conference by Kali Kraum at
Oakland Magazine.)