One of my on-going worries about the women we serve is who their markets are. Who will our new entrepreneurs sell to?
Some of the women Women’s Initiative helps are going to do great –
they already have buyers ready for purchasing, they may have spent years
in the field, they have an education. But by watching graduation after
graduation, I can see that most will really struggle. Many don’t have
great reading and writing skills. Many don’t live in a community that is
already ready to purchase what they have to offer. What will their
business futures be like? How best can Women’s Initiative help them?
I have been honestly losing sleep over these questions, wanting to
understand the situation a bit better. Then last night it came to me. I
just finished
City of Joy, an expose on the slums of Calcutta, and began
The World is Flat,
an explanation of where global economics is headed. Calcutta--the City
of Joy--is the perfect place for microenterprise. People live together
in very close quarters. Their needs are not complex – they want to buy
things like a cup of tea, a pot, a chair, a blanket. One small
investment of capital in the City of Joy – a sewing machine, an extra
shipment of supplies – can help someone go from eating one meal a day to
two meals a day, which means the difference between starvation and
survival.
After reading this, I realized how different poverty is in America.
Poverty crosses boundaries of education and race. Unlike in India, in
America poor people don't always all live together. In the US, often
educated people are not poor, but sometimes they are. There isn’t a one
size fits most approach that can be used. American microenteprise has to
be quite dynamic if it is to be effective.
Likewise, Thomas Friedman offers some interesting ideas in the first chapters of
The World is Flat.
Friedman’s thesis is that the difference between the haves and the
have-nots is lessening thanks to technology. Friedman uses India as his
case in point, describing how outsourcing has given talented Indians
good paying jobs, allowing them to retain their identity as Indians,
while giving Americans relief from the un-creative day-to-day and thus
helping them to focus more on their already very strong creative
talents. He gives many examples of how companies that sourced specific
job functions overseas ended up bringing more money to the US by hiring
new employees, selling more products in the country where the work was
being done, etc.
Friedman describes college graduates who have no place to put their
talent. The new world of outsourcing and genuine Indian creativity is
giving the Indian people a whole new opportunity to compete in the
global market. And Friedman warns that if Americans don’t watch out,
even the most low-paying educated jobs--such as after-school
tutoring--could get outsourced.
And this realization gets to the heart of my night sweats – can our
clients develop the ability to compete? Can they compete, can they stand
on their own? If you had a ready market like the City of Joy, there
would have to be a lot of sellers like you before the market would be
too tight. But our clients are trying to run their businesses in an
atmosphere of extreme competition. They aren’t just competing with
people in their community. Often the nature of their businesses is
competing with folks around the entire globe.
Perhaps our clients who are hairdressers and child care providers are
not competing, but those who are jewelers, seamstresses, web
designers--even after-school tutors--are competing in a global market.
And how much do they know about the way the global market affects them
both positively and negatively? How much of a dent can Women’s
Initiative make in preparing them?
It isn’t just Women’s Initiative that has a responsibility to
prepare. As citizens, we have a responsibility to make sure that
children are properly educated. And we have an opportunity to create a
world that is not focused solely on acquiring more and more material
goods, but on acquiring more and more real happiness.
Even so, our clients face so many barriers, even after entering our
doors. Barriers that go well beyond self esteem and directly into market
economics. And still they will nearly double their income within a year
of graduating from our basic program. Its an amazing thing, and there
is a lot to digest….